Just Do It…

This was a NIKE campaign years ago. I love the idea here and it’s a principle we need to apply if we are trying to achieve anything. We only make forward progress by action. At the end of all of our thinking, planning, doubting, scheming, calculating, questioning, preparing, hand-wringing and budgeting we just have to do the thing. You have to throw the spaghetti at the wall to see if it sticks. You have to make, market, and ship the not yet perfect product. You have to take the first step out the door to start the new fitness routine. You have to call the girl, apply to the job, try-out for the team. You just have to do it.